Joico Blonde Life Brightening Shampoo is a gentle cleansing shampoo that lifts oil and dirt whilst removing yellow tones. Developed for coloured, highlighted hair, this shampoo can be used as your everyday shampoo to hydrate, fight frizz and add salon-fresh shine.

Joico Blonde Life Brightening Conditioner is a nourishing and reviving conditioner that gives the power of a serum in a lightweight lotion. Developed for coloured and highlighted hair to use as your everyday conditioner to remove brassy tones and create healthy, detangled hair.

Voilet Shampoo

• Instantly cool brassy tones and brighten cool blonde hair
• Help maintain healthy-looking hair with brilliant shine
• Nourish and protect fragile blonde hair
• Rich lather gently cleanses hair

How to use:

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.