Description

Bond in 1 step with the Acidic Bonding Concentrate Intensive Pre-Treatment featuring Redken’s highest concentration of Citric Acid + Bonding Care Complex for instantly healthy-looking hair after every wash!

Designed to be used as a pre-shampoo this new powerful formula is where healthy-looking hair begins. The Acidic Bonding Concentrate Intensive Pre-Treatment primes the hair to absorb the ultimate bonding benefits. Featuring Redken’s highest concentration of 14% Citric Acid and Bonding Care Complex, this 5 minute rinse-off treatment provides intensive strength repair from the inside-out*, for hair that is up to 2x stronger** and 14x smoother***. Perfect for all hair types and textures. Give your clients a pH-enomenal healthy hair transformation with this small but mighty innovation.

*with continued use of acidic bonding concentrate intensive pre-treatment, shampoo and conditioner verus classic shampoo

**repeated grooming test on bleached hair. pre-treatment + abc shampoo and conditioner vs. classic shampoo

***instrumental test on bleached hair vs. classic shampoo

Apply as a pre-shampoo. Apply to damp hair. Leave on for 5-10 minutes. Rinse and follow with a shampoo.